Portfolio

There are not enough “Eureka!’ moments in the world today.

And we think that’s wrong.

As futurists, we want more people to experience that joy of discovery which makes our futures shine bright.

With one simple trick, we’ll give you a way to see through the data and make those hidden discoveries.

Shout “Eureka!” Today

I joined LoanConnect’s two founders in the very early days of this company.  Together we built this simple idea into a million dollar business through various methods of growth hacking.

As CTO I managed the complete overhaul of the technology stack to support the rapid growth generated by our three main channels: Affiliate Marketing, Email Marketing and Customer Call Centre Operations.

The microservices architecture dramatically improved site performance while enabling numerous new data initiatives in the back-office.

KPIs and OKRs

• Increased revenue 20x
• Notably 50% of all revenue generated via Email Marketing
• A/B Split Test framework and custom CMS enabled numerous concurrent growth experiments and quick wins
• A sophisticated User Tracking System for Affiliate Revenue Sharing
• Fully instrumented sales funnel with Cohort and Segmentation Reporting for our Affiliate Partners
• Automated Call Centre Operations with an Auto Dialer directly coupled to the customers’ loan life cycle events; doubling the CSR revenues
• Pionneered an Open API initiaive with our lenders to share data and reduce abandon rate by 75%

Imagine a WiFi Router that made it simple to monitor and control home devices from anywhere.  Imagine a UX designed to simplify the Parenting Workflow. Imagine making it easy to setup and so intuitive that you don’t need customer support; it just doesn’t go wrong.

As the Technical Co-Founder it fell to me to take loosely defined product description and make it a reality. In a span of 18 Months I took an idea all the way to a shipping consumer hardware product.

Technical Achievments

• Machine Learning Web Crawler that accurately labels websites according to their content for age based content filtering
• Zero Latency Web Filtering capable of blocking websites at gigabit speeds
• Instant Block and Unblock making the Parental experience smooth and delightful
• VPN Blocking and DoH Blocking making it impossible to circumvent
• Live Network View show the parent where their children are going on the internet and how much time and bandwidth they are using

Lessons Learned

• Bootstrapping a Hardware Company is a significant challenge
• Choosing your market is more important than choosing a problem to solve
• B2C companies must build their distribution channels before building the product
• A truly great product does not guarantee success